Welcoming a very special visitor in US English

When a UK utility company welcomed its American parent company chief executive to show him around the north of England, Integral was called in to help.

The brief was to produce a guide to show the CEO the key geographic landmarks and sites of the company’s projects during a helicopter flight across the north of England

Published almost overnight, this 20-page guide contained, in journey order, photogaphs of historic buildings and geographic maps.  The content, written in US English, needed to be clear, without any jargon or Engish colloquialisms. This fabulous, clear guide was very well recieved by the client and the CEO.